B+ and Done is Better Than an Unfinished A
Today I want to tell you about Sam. Sam loves going to concerts, but only on one condition:
He HAS to be in the front row of every show he goes to. And he begs, buys, and usually sweet talks his way in, because he just doesn’t enjoy the show unless he’s front and center. Lawn seats? Don’t bother showing up.
Now, this might seem a little extreme, but I see this kind of thinking all the time: “If I can’t BE the best, or HAVE the best? Then why bother trying?”
So for those of us that call ourselves “Perfectionists” or “Type A’s”, here are 3 reasons why it can actually be BETTER to be #2 (or #3, 4, or 5):
Reason #1: Being at the top isn’t what it’s cracked up to be. In high school, I ALMOST graduated at #1. I was beaten by 1/100th of a point, by someone who took a bunch of easy classes to guarantee themselves more A’s. I took honors and advanced classes, but my GPA didn’t reflect that.
So you can be #1 in underwater basket weaving? Whoop-de-do.
Or you can be #2 knowing that you took on a challenge and worked your hardest? Totally worth it.
Reason #2: Being #2 is more cost-effective. In many cases, the time and effort it takes to get to #1 just isn’t worth it when you can spend significantly less and be #2 or #3 with similar results. This is a situation where knowing the 80/20 is important for making a decision.
Reason #3: Just enjoy the show…even if you’re on the lawn. Starting a business is a crazy, wild ride, with ups and downs, successes and disappointments. Enjoy the ride, and learn something from everything you do.
I think this is especially important for people who are just starting their businesses. You want to get it RIGHT so badly, that you waste valuable time and MONEY trying to get something to an A+ level, when being a B+ and DONE is just as good, if not better.
I see this all the time with the entrepreneurs in the Next Level Group Mastermind. They want to have a business they’re passionate about, but they get so paralyzed by wanting to get everything “right” that they miss out on valuable opportunities. In NLM we’re all about taking ACTION to get version 1.0 up and running as soon as possible. So that you can start making money, learning what works, and improving your process.
Speaking of which…
Adding Fuel to the Rocketship
With the success of my book, Ask, I’ve been hearing from a lot of people who are just starting to get their business off the ground.
And I’ve noticed something interesting about the kinds of businesses that take 5 or 6 years to go from nothing to 6 figures, and the ones that are able to grow MUCH faster than that.
I think it largely depends on the scale and size of the opportunity that you are working on. Here’s an example: Let’s pretend for a moment that you are a real estate agent. If you predominantly focus on selling homes worth between $100,000 and $200,000 dollars, then how many homes do you need to sell in order to reach six figures in commission? How long is it going to take for you to get there?
Conversely, imagine if you work in New York City or Los Angeles where it’s admittedly perhaps more competitive, but considering the amount of work to sell a single home valued at $1 million to $2 million dollars, how much time does it take to get to six figures? Well one tenth the time.
Now let’s translate that to online businesses. Where’s the opportunity? If you’re just getting stated, one of the best business models that exists for someone who doesn’t have a lot of cash but a lot of hustle, is to work on a royalty arrangement for a much larger company. In other words, taking a percentage of the gross sales of an already-established business. And because you’re adding lighter fluid to a fire that’s already burning, it’s much easier than standing there rubbing two sticks together trying to get a spark.
And I’ve found this myself in going from zero to 6 figures, 6 figures to 7 figures, 7 figures and beyond, is that it is a lot easier and faster to take something that is already moving, already in progress, and improve upon it rather than start something from scratch.
If you’re in that situation and you want to go from zero to 6 figures FAST, take a look at the value of the asset you’re working with. I’d much rather have a bite out of watermelon than to eat an entire pea sized blueberry. Wouldn’t you?
And one of the best ways to discover if your market or product is a winner on that kind of scale is to do a Deep Dive Survey.
Now, the Deep Dive is used to find the buckets you should market to, but it can ALSO tell you if your market is hyper-responsive enough to be worth your effort.
We recently held a Survey Funnel Accountability group within the Next Level Group Mastermind, where we helped each other create and implement the Deep Dive Survey.
Dave posted his Deep Dive questions for the weight loss niche, and I saw a few things that, based on my experience, I would do differently.
One of the things I noticed is that instead of starting with your single most important question, you might want to consider asking what I call a softball question: a simple multiple choice question to grease the wheels and get people geared up to answering your survey. Dave’s first question is “what’s your one single biggest weight loss challenge you’re struggling with right now.”
That’s the deep open-ended question that we’re going to use to analyze and figure out what the buckets are in this market.
The second question is: “which of the following best describes you: man or woman?”
Now Dave might consider flipping those around. But if you do that, it helps to explain why you’re asking that question. So you might say something like, “the reason for asking is that men and women tend to suffer from different weight loss challenges and knowing this will help me customize the information for you.” Suddenly, rather than it feeling like a U.S. Census, you’ve framed the question in a way that’s beneficial to the survey taker.
Now, going back to the “single biggest challenge” question. Weight loss is such a broad topic, that if you ask a question like this you’re going to get answers all over the map. So I’d take it one level deeper and be a little bit more focused.
Let’s pretend for a moment that you’re not sure which area of the body to focus on. Belly fat? Hips and thighs? Batwings? Now the way you might phrase the question is: “when it comes to losing weight, which area of your body are you most frustrated with right now and why?”
See how that one layer of additional specificity helps make this come to life and orient the survey takers.
Another way to do this is to ask them what makes them the most uncomfortable when they look in the mirror. And this is where you’ll get natural consumer language like, “oh I hate the way that my belly hangs over my shorts when I stand in front of the mirror” or “I hate the way that you can see the rolls around my gut peek through my shirt when I stand in the mirror” or “I hate the fact that you can see cellulite on the back of my legs when I’m in front of the mirror.”
See how juicy those answers are? Wouldn’t that give you a lot more direction in knowing how to communicate to your audience?
Now, there are a lot of nuances to this process. And we’re constantly tweaking and improving and sharing our results. Stay tuned!