You’ve heard of Rudolph the Red-Nosed Reindeer, right?
Had a very shiny nose…
(If you’re like me, you’re probably hearing the song in your head right now.)
For most of us, Rudolph is a traditional holiday icon…
But what you might not know…
Is that he was invented by a copywriter.
In 1939, the Montgomery Ward department store wanted to put out a story booklet for kids as a promotional gimmick.
They asked one of their top copywriters, Bob May, to come up with an original story.
He bounced the Rudolph idea off his 4 year old daughter, who liked it…
And the story was born.
The store distributed 6 million copies of the Rudolph story…
But it still would have faded into history…
Had May not managed to secure the rights to his creation in 1947.
After that, his brother in law Johnny Marks wrote the song that you’re all probably humming to yourselves…
Which, believe it or not, was turned down by many in the music industry who didn’t want to “change” the original Santa story.
Now, the “Rudolph the Red Nosed Reindeer” song went on to become one of the best-selling songs of all time, a Christmas classic.
But it all started with a company who wanted to put out some great content…
And one creative copywriter.
Never underestimate the power of a good story.
And for copywriters?
Always run your ideas past someone in your target audience, even if they happen to be your kids.
You never know when something may just become legendary.
Speaking of legends, we’ve got plenty of them hanging out right in the Next Level Mastermind.
Want focused, constructive, thoughtful feedback on your copy or sales pages?
All you have to do is post in the group…
And some of the top copywriters will start chiming in.
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