So a few days ago, I sent over an email about my BIG productivity secret…
Has to do with eating the same thing each day.
In case you missed it, you can see the post here:
(That post explains the big productivity (and marketing) lesson behind doing what I do…)
Tucked deep in the belly of that post I also mentioned how I also WEAR the same thing each day.
14 polo shirts on rotation.
Exactly the same.
Just in different colors.
(Yep, I sh*t you, not. [in deep, raspy voice] “I’m batman.”)
Ever since mentioning that?
People have been BEGGING to see inside my closet.
So here goes.
This one’s a little personal – so I’m a little reluctant to do this – but I think you’ll get a kick:
So what’s the big marketing lesson in all this?
It’s like this:
There’s a Bruce Lee quote that basically sums up my entire business (marketing) philosophy:
“I fear not the man who has practiced 10,000 kicks once, but the man who has practiced one kick 10,000 times.”
You’ve heard that one before, right?
How’s that relate to our conversation today?
It’s like this:
People put WAY too much value on the new and novel…
And not enough value in repetition and mastery.
That “sameness” in your daily diet and wardrobe, allows you to FOCUS on mastering your craft.
You just gotta be good at ONE thing.
I suck at a LOT of things.
Both in business – and life in general. I’m an IDIOT when it comes to driving directions, for example.
(Ask my wife – she’d LOVE to tell you.)
But I’m very VERY good at one thing.
Lethal, in fact.
And that’s all you need.
Just ONE kick.
My one kick…
Is a very specific type of funnel I build.
Uses a survey.
Something I’ve spent my 10,000 hours refining over the last 5+ years.
It’s at the point now…
Where it crushes it in market after market…
And in this tiny sliver of the marketing world?
Nobody in the world can go toe-to-toe with me here.
This is MY blue ocean.
You want a funnel like this?
I’m “the guy”…
Whether you hire me to as a consultant to coach you through it…
To design it from the ground up and write all the copy…
Or have my team build out the whole thing for you.
You want one of these funnels?
I’m the guy you call.
(And when you’re SO focused like this by the way – in what Brian Horn calls your “micro-specialization”…
THAT’s how you constantly raise your rates and build a three-month waitlist to work with you…)
So the question YOU want to be asking yourself is this:
What’s YOUR blue ocean?
What’s YOUR “one kick” you’ve committed to practice 10,000 times?
Go back to that Facebook post with my neurotic closet photo – and leave a comment to let me know. I’d love to hear from you:
Hell, leave a comment just to let me know if you’re enjoying these emails and what you’d like me to talk about next…
Let’s wrap up here for today…
Tomorrow I’ll reveal the over-arching marketing lesson and “theme” from the emails this week…
Btw – can you guess what it is?
PS – So yesterday, my buddy Tony Ostian (a copywriter who’s done work for Mercola and other big names you know) writes me and says:
“Ryan! Who’s the #1 most important person you’ve hired? I must’ve missed that email… Who IS it???
My primary full-time assistant, Kimberly.
(No surprises there, right?)
She’s an all-star.
You may have even emailed back and forth with her before.
She does SO many different things for me.
Everything from uploading content…
…To organizing logistics for my high-level $10k Ocean’s Four mastermind with Andre Chaperon, Ben Settle, and Jack Born…
And anything else I throw her way (she’s amazing for just tolerating me
Stuff I used spend SO much time doing…
(Important stuff, but time-consuming stuff)
Kimberly is coming up on her one-year anniversary with my company – and deserves a little shoutout.
PPS – Speaking of hiring… If you haven’t already, TOMORROW is the deadline to apply for my “Copywriting Apprentice” position…
The application – in case you missed it – is here:
Btw – Even if that job ain’t for you… You should still check out the hiring process I use before I take that page down.
It’ll show you the EXACT (slightly-unorthodox) process I use to pre-qualify and screen people every time I hire …
(Hint: You might want to take some notes…)