Hey, it’s Ryan here…
With Part 2 of the tools that I use for testing and tracking.
Last week I recommended 2 tools that we use, Hotjar and VWO.
This week I want to talk about the 2 other tools that are great for more advanced marketing.
Number 1 is Google Analytics.
YES, Google Analytics is FREE…
And YES, EVERYONE should have it.
We use it quite a bit.
In fact, one of the most powerful uses of Analytics is to leverage the power of behavior retargeting.
When you can identify patterns of buyers, you have a much better idea of how to structure your retargeting campaigns.
This is something I learned from NLM member Mike Rhodes.
We even did a training call on this, which is available to NLM members.
But I’ve saved the best for last…
Because the super-cool ADVANCED tool that we’re using is Wicked Reports by NLM member Scott Desgrosseilliers.
Wicked Reports gives you the ability to track lifetime revenue back to the ORIGINAL ad source.
Let’s just let that sink in for a moment….how COOL is that?
You can see which ad someone clicked on and how much revenue they generated TOTAL.
So let’s say you get 10 people who click on an ad at $1 per click.
You make $0 that first day.
On the surface, might seem like a bad decision, right?
You might feel like shutting down your ads and going home.
But since you can track ALL the revenue from those clicks, you can see who is spending $100 on your product 3 months later…and then buying upsells further on down the line.
So you know EXACTLY what your ROAS (return on ad spend) is.
Another cool feature of Wicked Reports is that it lets you track the LAST thing someone clicked on that resulted in the sale…
So you know which email pushed them over the edge to buy.
I’m smiling as I write this because it’s so awesome
The only catch is that it’s only available for Infusionsoft users.
In fact, this is one of the main reasons we decided to switch from 1ShoppingCart to Infusionsoft as our main checkout provider.
Wicked Reports isn’t the cheapest option out there (the most basic plan starts at $99/month)
But for all the cool things it does, I wouldn’t expect it to be.
And the confidence that you have from knowing that you can TRUST your data because it represents the WHOLE picture…
Plus, Scott’s team is incredibly supportive, and has been literally walking us through the whole setup and integration process.
If you’re serious about KNOWING your numbers from top to bottom, I highly recommend Wicked Reports.
Check it out at:
http://www.wickedreports.com/ (NOT an affiliate link)
Have a great weekend,