Hey, Ryan here…
And I HATE getting sales calls.
(You probably do, too)
Whenever I get a random sales call, they automatically get added to my spam number list.
In fact, my phone is usually off during the day, unless I have an appointment.
What’s even more annoying are the people (usually from some religious group or pest control company) who show up at your door at the WORST possible time…
Like in the middle of dinner or when the kids are napping.
And I really have to wonder about their rate of success…
Because everyone else I know is just as annoyed by these kinds of spammy sales calls.
Maybe it’s just that we’re overwhelmed with sales messages.
After all, back in the days of traveling salesmen people actually used to BUY those vacuum cleaners and encyclopedias.
Today, you have to do something out of the ordinary to get people’s attention (and not get a door slammed in your face).
And that’s the challenge that most marketers and business owners face.
HOW do you grab the attention of your market…and get them to buy?
Well, if you know anything about me, you know that the answer is:
The Ask Formula.
Because there is no “one size fits all” answer for everyone in your market.
And prospects LOVE hearing this.
In an era where everything is customized and personalized…
People want to hear that there is a specific solution just for them.
And when everyone is self-diagnosing themselves by asking Dr. Google…
It’s easy to get them to take YOUR quiz so that you can offer them the best solution for them.
I challenge you to come up with a market where this approach doesn’t work.
And tomorrow, I’m going to share the psychology of WHY this is so powerful…
And how you can USE that psychology when designing your quizzes and Deep Dive Surveys.