Hey, it’s Ryan here…
Day after Halloween.
My wife Tylene says:
“Let’s go to Walmart to stock up on Halloween costumes.”
Yes, the day AFTER Halloween.
See, my son Henry had so much fun dressing up for Halloween that he’s decided that he now wants to be a million different things.
“Mom, Dad, I want to be … For my birthday, I want to be this. For Christmas, I want to be this.”
He doesn’t get that Halloween is when you dress up.
So Tylene says, “Let’s to Walmart and see what costumes they have on clearance and buy a bunch now.”
Tylene loves getting things on sale.
She gets a rush out of getting a good deal.
So we went to Walmart, picked out some costumes…
And then we ended up waiting in line for half an hour for customer service because stuff wasn’t ringing up properly.
I’m pushing around grumpy kids thinking, “This is a hassle. Why are we doing this?”
But it was totally worth it for Tylene to buy costumes for $3 instead of $15.
(I’ve mentioned before that we have totally opposite philosophies when it comes to certain things…)
And that’s okay.
It’s the reason that the ASK Formula works so well.
As a marketer, if you think in a certain way…
It can be hard to step outside of that and see from the perspective of someone with a totally different mindset.
And that’s where the Deep Dive Survey, knowing what your market WANTS…
And having the specific language that they use to talk about their pain…
Is so incredibly powerful.
But there’s one more takeaway from my Walmart adventure…
And it has to do with what really makes people crazy on Black Friday.
I’ll be sharing it with you tomorrow…
So stay tuned.