Halloween.
If you’re my son Henry, you want to dress up as the Hulkbuster (with 1-year old Bradley as the Hulk).
But no matter what age you are, the costume you choose says something about you.
This article in Psychology Today claims that your choice of costume is a way to explore who you aren’t…
And to try on different roles to see how they fit.
The lighthearted “What Costume Type are You” quiz works well…
But you can also use something topical and seasonal and tie it to deeper things…
Connect it to your business when the connection isn’t as obvious.
Let’s say your business has nothing to do with Halloween…
For example, you’re in the personal development or self-help market…
And you want to tap into the fact that everybody’s searching for stuff on Halloween.
You could do a mini survey funnel that fits with the “Psychology Today” article.
Something like: “What Does Your Halloween Costume Say About You?
Take this quiz to find out what your Halloween psychology type is today.”
Just one example of a way to connect your business to current events.
And if you’re thinking that this seems like a lot of work for a holiday that people are thinking about for one month out of the year?
Well, you’re right…
But it’s something that would work like CRAZY one month a year, every year, for the next 50 years.
It’s a way to predictably get a huge influx of leads and customers at the same time every year…
Almost like a mini-launch.
You can even take this one step further and create mini-survey funnels for all the major seasonal holidays…
Giving yourself a fresh mechanism for people to enter your world…
That works every single year.
AND the best part of this is…
You DON’T actually have to do a full Deep Dive Survey to pull this off.
You can use a shortcut called “marketplace segmentation”…
Where you take your expertise or someone else’s expertise in a certain market to substitute for the Deep Dive Survey.
As an example, if your expert in your business is a psychologist who has seen tens of thousands of patients over her career…
Then her expertise, her knowledge of the buckets in the market, serves as a proxy for the Deep Dive Survey.
(I spoke about this in depth at the recent Survey Funnel Intensive event that I held in Austin, including examples of my own clients where we used this methodology instead of a Deep Dive…
More about SFI in the coming days.)
In the meantime, I hope you’re thinking NOT ONLY about what your Halloween costume is going to be…
But HOW you can use the ASK formula along with seasonal events and holidays to do some really cool things.
Ideas? Comments? Thoughts? I’d love to hear from you.
Just *HIT REPLY* to this email.
Peace out,
Ryan 
P.S. Tomorrow I have a lot to say about turnips. Curious? Stay tuned…