Hey, it’s Ryan here…
[WARNING: This email is about politics. Proceed at your own risk]
And there are very few things I can think of more polarizing than politics.
And with a US election year coming up…
Just drop “Donald Trump” or “Hillary Clinton” into a conversation and watch the daggers start flying.
But here’s the thing:
Politics is something that many people are incredibly passionate about.
Many people already have a candidate that they stand behind…
And candidates they LOVE to hate.
I’m sure you’ve seen those quizzes out there:
“Which presidential candidate should you vote for?”
Yup…super-classic example of diagnosis and prescription.
You’ve got this one from isidewith.com:
You can tell that this is a serious quiz designed to really assess someone’s position on the issues.
And then, on the other end of the spectrum, you’ve got this fun quiz on Playbuzz which includes the deep, serious question:
And finally, here’s CNBC’s angle (all about the money):
People love these quizzes.
And they love quizzes even more when it’s something they really care about.
This is something to consider when you’re building your own quizzes:
How do you create something that people will CARE about?
How do you build a quiz that people want to take?
It all comes down to the Big Idea.
This is what I taught at my Survey Funnel Intensive and on a recent exclusive NLM webinar.
What drives your Survey Funnel is a powerful IDEA.
Once you nail that…
The rest falls into place.
More about the “Big Idea” tomorrow.