Hey, Ryan here…
The mall Santas have come out to play…
The smell of peppermint spice is in the air…
And the most important thing:
Your customers are busy making their holiday shopping lists.
Now, maybe you implemented my NLM Black Friday strategy and saw a HUGE bump in sales…
(The running total so far from members who participated is over $685,000 (and numbers are still coming in!)
Or maybe you ran a Black Friday promo of your own.
But the holiday season is FAR from over.
And no matter what your niche is, there are 3 main ways to position your products as a great gift opportunity:
- If you sell something that people traditionally buy for themselves, think about how you can position what you sell as a gift for someone else.
A great example is the Kolbe profile test (We talk a lot about the Kolbe test in the Next Level Mastermind).
So here’s how you could position it to your previous customers (feel free to swipe the email below and customize):
Can I ask you a question?
Take a minute to think about the impact the Kolbe test has had on you and your business.
With the holidays coming up…
Now’s a great time to be asking yourself,
“Who in my life would benefit from the Kolbe profile test, which has been so influential for me?”
Think of three people, and write them down.
You’ve just solved the hardest part of the holidays—finding the right gift for the people in your life.
And with our “buy 2 get one free” holiday promotion, you can now cross those people off your list.”
Using a version of this email is a great way to position a holiday gift promotion.
- Another great way to position your product is what I like to call the “You Deserve It” promo.
I’ve used this successfully many times across my businesses, and it goes a little something like this:
(This was specifically for a female audience)
“Dear First Name,
The holiday season is a busy time.
If you’re like most of us, you’re busy planning holiday meals, parties, and shopping for friends and family…
And you deserve something for yourself!
So this holiday season, take the time to treat yourself…
With XYZ discount on ABC product.”
- But what’s even MORE powerful (especially in certain niches like weight loss and fitness)…
Is the “Bring a Friend” promotion.
This is where you offer a “buy one get one free/at a discount for a friend”, and the positioning is something like:
With the New Year coming up, it’s that time of year when everyone is making resolutions.
And I truly want this upcoming year to be your best year EVER.
We know that trying to reach your weight loss goals is easier when you have support from your friends and family…
So I’d like to invite you to take advantage of our special “Bring a Friend” offer…
If you join/buy XYZ program, you’ll get a membership for a friend for free!
So bring along your partner, or your best friend…
And not only will you give them a great gift…
But you’ll be giving yourself a valuable gift as well.”
And there you go: 3 ways to position your product to run a killer holiday promotion.
Now I know I packed a lot of information into this email…
And that’s because I want you to take action.
So if you could do me a favor, and if you use any of these promo angles…
Just drop me a line and let me know your results?
I’d love to see what’s working for you.