Hey, it’s Ryan here…
And with Halloween coming up, I have just one question for you:
Are you going to be a Slapdash or a Bearded Guy?
Here’s the deal:
I see quizzes and survey funnels everywhere I look.
And I really believe that you can take ANYTHING and turn it into an opportunity for a quiz.
So when I saw this article on “The 7 Types of Halloween Costumes and What They Say About You”…
My mind immediately started jumping to the possibilities:
A Halloween Survey Funnel with a quiz talking about the “seven different costume types.”
If you sell costumes, then you have a PERFECT opportunity for a quiz right there.
(This is a great example of how the ASK formula can be adapted for physical products as well.)
So your Survey Funnel can take people through a series of questions designed to figure out which type someone is:
Are you a slapdash? An overachiever? A grown up?
And then once people go through the quiz, you can automatically show them 10 different costume ideas for their “type.”
And they’re THAT much more likely to buy.
So what if you have an evergreen product?
One that’s COMPLETELY unrelated to Halloween?
You can still use this technique.
I’ll show you how tomorrow.