Hey, it’s Ryan here…
And I want to walk you through a very important concept in marketing and business that I don’t think gets enough attention.
It’s the idea that the money is in the back end.
A front-end product is a great way to acquire a customer…
But the way you generate your profits is by selling more products to your existing customers.
One of the most effective ways to do that is with a strong one-click upsell sequence in your funnel.
Someone buys something and then they’re offered other products immediately after their initial purchase.
So the question is, when it comes to building a one-click upsell path…
What is the right persuasive architecture to use?
To do upsells right, you need to walk the fine line between maximizing your profit…
And not making the customer question why they bought the initial product in the first place.
And there are some nuances here to be aware of.
But there are ways to position your upsells, and they fall into 3 main types.
The first upsell type is:
Faster, easier, better.
People want instant results for less work.
They want better results in less time.
So you create an offer that’s a “better, faster, easier” version of your original product…
Which doesn’t negate the purpose of the original purchase…
Just improves it.
This could be a coaching program that promises faster results (more personalized attention)…
A supplement that works synergistically with the one you’re originally selling… (additional complementary product)
Or a “done for you” service that helps them implement your original product more easily.
Just a few examples of how you can position an upsell so that your prospects feel that they NEED it.
I’ll be talking about the other upsell constructions tomorrow…
So keep an eye out for tomorrow’s email.