Hey, it’s Ryan here.
Last week we talked about the creative process, and how to come up with and refine your “big ideas.”
This week I’d like to talk about the other side of the coin: research and analytics.
A lot of people toss around words like “know your avatar,” “do your market research” or “create a customer profile.”
And by now you probably realize that this isn’t something you want to guess at.
Some people say, “I know my market.”
To those people I say: Maybe, but do you have the DATA to back it up?
And if you know anything about me and what I do, you know that the way to get this data is by doing a Deep Dive Survey.
But in order to get the Deep Dive Survey right, there are some nuances that you need to pay close attention to.
Here’s a short audio that talks about those nuances, AND how creativity and analysis intersect when you’re going through this process.
So what type are you?
Are you more idea-driven or data-driven?
Have you found a way to combine both?
I’d love to hear from you.
I’ll leave you with that for today.
Tomorrow? How to get MORE of the RIGHT people to take your Deep Dive Survey.