It’s the #1 thing to NAIL before you can scale your business.
Before you can KNOW your market, you have to CHOOSE your market.
And here’s where people tend to make mistakes.
NLM member Kristen Roberts posted a super-insightful explanation in the group about the two common mistakes that she sees.
#1 is not getting specific enough with your niche.
P.S. If you’re struggling with this, I’ve developed a very specific formula for choosing a niche, based in part on the Ask Formula.
It’s called the Greenlight Project Checklist, which all NLM members have access to in our new membership site.