You’ve read 4-hour workweek, right?
(Of course, everyone has…)
Now, I don’t agree with everything Tim Ferris says…
But one thing I DO agree with…
Is the importance of outsourcing the BS stuff you don’t like doing.
Like yesterday for example…
I shared my BIG Productivity Secret…
Eating the same thing every day.
Which for me?
Means 3x smoothies + 2x salads + 1x fresh green juice daily.
(By the way, if you tried clicking on my “Productivity Secret” link yesterday and couldn’t access it – I’ve made it public here:
Anyway, moving on…
Now this diet is truly AMAZING for your productivity…
(And your ability to crank out copy and flush out funnels…)
The only problem?
It’s a pain in the arse to make all that sh*t each day, right?
Go all 4-hour work week…
And hire someone to do it for you.
So that’s what I did.
In fact, we hired a housekeeper / nanny to prep all that food each day (and take care of the rest of the house…)
So I wouldn’t be stuck with “kitchen duties” each night before bed.
Now it’s just wake up, eat, and put the dishes in the sink when you’re done.
Think YOU can’t afford it?
Well, you might be surprised…
Here’s how you make the “should I outsource it” decision:
For me, my “hourly rate” is about $500/hr.
Yours might be more.
But that’s what monthly consulting clients pay me per hour of phone time (booked solid with a wait-list, which proves it might be time to raise my rates again…)
And when I spend time on copy and funnels, my time is actually worth MORE than that.
For 2 years + my nightly routine was to make the salads, smoothies, HB eggs, and green juice for the family the following day.
Total time in the kitchen each night?
I’d typically start at 8:00 PM after putting my son to bed…
And then, after cleaning up…
It would be another 1-3 hours writing copy, responding to email, etc.
(My days 9-5 are virtually booked up with client calls.)
Was not sustainable.
That 45 minutes (minimum) each night was worth a cool $375/day in extra cash in my pocket.
So knowing that…
And knowing I could USE that time to write copy (and thus go to bed an hour earlier each night…)
As long as I could find someone for < $375/day to do that work?
It was a no-brainer.
So that’s what I did (after procrastinating WAY too long).
In fact, you can see my job posting here:
(The Craigslist and Care.com ads have since been taken down.)
The point of this email is this:
Time is precious.
You can’t get it back…
So my whole operational mindset?
Is to spend that time doing just TWO things:
a.) the stuff you enjoy…
b.) the high-revenue money-suck tasks you do best…
Your secret sauce…
The stuff you do better than ANYONE in the world.
Hire specialists to take care of everything else…
Mowing the lawn…
Making your smoothies…
Writing your copy…
Building your funnels…
My “secret sauce” is building a VERY specific type of marketing funnel for a VERY specific type of client…
(High-level clients with certain pieces in place already…)
And consulting with a VERY specific type of business owner to help them get their biz to that point.
(Using the same model I’ve used to do it myself…)
And I do it on a fee + royalty basis.
And because of that level of clarity?
I turn away 90% of the businesses that come my way and people who want to hire me, because:
a.) You need to qualify.
b.) You need to be able to afford me.
So my question for you is this:
What’s one thing YOU know you should be outsourcing, but haven’t gotten around to it?
Something to think about as you work on building your OWN business…
PS – Susan, our housekeeper is my *second* most important hire… The #1 MOST important person I’ve hired? I’ll tell you tomorrow…
PPS – If you’re reading these emails for the “marketing tips” they contain… There’s a meta-tip in every email.
Pay attention to what I say and how I say it. (Same way you should read the Gary Halbert Letter, btw)
There are at least 3 meta-tips in this email alone. Did you find them?