Manufacturing the buying process.
This is something I talk about a lot. When it comes to sequencing elements in a product funnel… Whether it’s an evergreen funnel or for a time-sensitive launch…
The question you want to ask yourself is:
“How does this approximate the actual buying process, if we were in the real world.”
Let me explain with an example…
The Buying Process
Right now, I’m in the middle of designing a funnel for a private client for selling a $2,000 water ionizer.
We’ll be launching this to his list. And this will be an evergreen funnel after that. In this case, what you want to do is this:
How would the prospect NATURALLY come across the idea of purchasing a $2,000 water ionizer.
Well, it might look something like this:
Guy visits his friend, carrying a Dasani water bottle in hand…