Did you know…
On your list, there are three types of buyers.
The first type?
Is the guy who NEEDS a deadline…
17 different reminders…
Waits till the last second to pull the trigger.
I call these people:
They dance, and dance, until the lights finally come up – and they’re told it’s time to go home…
Or in your case:
They’re told it’s time either piss or get off the pot – and buy the damn thing you’re selling.
(Btw – we’ll talk about the other two types of buyers on another day…)
But first, here’s the thing:
When it comes to deadlines?
You need to be strict.
Need to demonstrate consequences to your market.
You send the message that it’s “A okay” to keep on dancin’ after the proverbial lights come up.
And you don’t mean business.
And because Deadline Dancers make up at LEAST 15-20% of all buyers…
(i.e. people who will ONLY buy when there is a deadline)
What that means is…
You’re leaving serious money on the table if you’re NOT using deadlines in ALL your funnels.
(Yes, even the “evergreen” funnels that run perpetually. This is something I build into virtually every funnel I build for my high-end private clients… We can talk more about that if you’re interested…)
And I do it on all my OWN stuff as well.
Like for example:
Last week, I posted an application for a job I’m hiring:
Application had a hard deadline:
Friday, February 7th 4:59PM CST.
Got over 63 total applications.
Take a look at how many of them came in RIGHT at the deadline:
And did you see how many came AFTER the deadline?
People had a WEEK to submit their app.
And if you wait to the last minute and can’t send your stuff in on time?
Ain’t gonna work out.
But here’s the thing:
We’ve ALL been there, right?
We’ve all had “something come up”…
Forcing us to wait to the last minute – or miss a deadline on something.
(For me, just happened yesterday. Wanted to get this email out yesterday – but got caught up on a call with Brian Kurtz over at Boardroom and his executive team on a project we’re working on…)
And BECAUSE we’ve all been there…
The temptation is to GIVE IN.
My advice to you?
You’ll regret it.
When you do that – you train your customers (like little kiddos) to call your bluff.
That it’s okay to wait.
That there will always be a “second chance”.
“Mommy’s strict. But Daddy doesn’t mean business. So I’ll just ask him…”
And at that point?
You become putty in your prospects’ hands.
The reason why I missed my deadline yesterday to get this email out?
Is because there were no consequences.
You gotta lay the “Deadline Smackdown”…
But, there’s a “catch” to all this…
The deadline needs to come with a *specific* type of REASON WHY.
Can’t be arbitrary.
And can’t just be ANY reason…
There’s a “trick” you need to use…
And that “trick”?
Is the topic of tomorrow’s email…
The fun continues then…
PS – Now that I’ve got one (or maybe two) copywriters coming on board – it’s going to free up enough of my time to open up another private coaching spot or two…
Whenever these open up, they go fast. Usually a few hours after announcing them.
Haven’t opened up a spot in 6 months.
With the way things are going with my high-level funnel projects…
(And the fact that I’m booked through April and into May right now…)
I might only open up 1 or 2 spots in all of 2014.
So, if you want to get on the private coaching “wait-list notification” list, go ahead and sign up here:
Deadline to get on the list?
Friday, Feb 21st @ 4:59PM.
I’ll tell you the reason for the deadline tomorrow…